We sometimes, sometimes try to have multiple incentives for the same thing. But what you're saying is like that can be confusing and diluting. Tell us about there's a very intriguing study that you did dealing with a signed copy of a book and a toat bag. You also seem to indicate, tell me i'm right or wrong here, that fewer goals is better than more gols. Yeu ere incentives o gay go had.
University of Chicago professor Ayelet Fishbach has spent the last two decades studying the science of motivation. She has developed a framework for turning idle ambition into forward-moving action. That framework is the subject of her new book, “Get It Done,” which our curators chose as one of the best non-fiction titles of the year. Today, one of those curators, Daniel Pink, chats with Ayelet about sure-fire techniques you can use to achieve your goals.
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