Episode 32: BANT and MEDDIC
Decoding Sales
00:00
The Sales Pitch for Engineers - You've Got the Budget
In engineering terms, you're the salesperson is providing a map or a translation between many, many different inputs into a simple output on the other side. So I we've talked to a good bit about how a salesperson theoretically ought to deploy this on a call. And we've done something like 29 episodes that cover the various skills that you would deploy to ask questions in different ways. But I love how this gives a framework for our listeners to just hold it all and then go and sort of think about each of the episodes in context.
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