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26min chapter
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Lenny's Podcast: Product | Growth | Career
Navigating the Teen App Market
This chapter chronicles the speaker's transition from government contracts to developing consumer apps, particularly targeting teenagers. It details the challenges and insights gained from multiple app launches, emphasizing the importance of connecting with younger users for engagement and growth. The narrative captures the rollercoaster of experiences leading to the successful launch of the polling app TBH, illustrating the key strategies for achieving rapid user adoption and market saturation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode