Michael Rodenburgh (Ipsos)
Marketing News Canada
00:00
How to Optimize Your Price Point
The size of an average project is typically say 50 to 60, maybe $70,000. Some clients would be spending millions of dollars on an ongoing tracking study. There's a lot of science that can go into constructing a pricey elasticity study. The addition or subtraction of specific features is very important and understanding how much you can charge for those features is a very complicated science.
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