How Do You Get People to Commit to Your Site?

Borward is the founder and CEO of Casada, a security software company. He says he was 'hell bent' on developing his product before it even existed. Borward now has more than 50 companies using casada as part of their security solution. But how do you convince your first customer to come on board? "It may not make a lot of sense now, but at least i kind of trust andan"