Negotiation Strategies - How to Make It More Conversational

This is a great example because it, it really exemplifies one of the biggest problems that people have in sales and negotiations. We think we know the answer, and so we start sellying and creating these arguments as if what we assume is actually true. When we're persuading, we want it to sound authentic, wan feel organic. And so how can you take these negotiation strategies that we discuss, but make it more conversational?