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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

CHAPTER

Measure Revenue Curn, Not Dolla Chon

Measure your monthly growth and unitton, not dolla chon. Measure revenue curn as if you're a sass business selling two companies. But us make sure, if you're spending paid marketing, measure the cost associated with acquiring tose users - don't do it on a blended basis.

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