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3min chapter
Subkulturen authentisch erreichen: Cultural Marketing Deep Dive - mit Niko Backspin
OMR Education
Die Herausforderung der authentischen kulturellen Ansprache im Marketing
Dieses Kapitel untersucht die Beziehung zwischen Hip-Hop-Kultur und Marketing. Es wird betont, wie Unternehmen oft die Grenze zwischen Authentizität und Peinlichkeit überschreiten und die Notwendigkeit, kulturelle Identitäten zu respektieren, um effektive Werbung zu gestalten.
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