115. How La-Z-Boy built an insights function that transformed the brand
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Celebrating the Right to Relax: The 'Long Live the Lazy' Campaign
This chapter explores the 'Long Live the Lazy' campaign by a prominent furniture brand, highlighting the importance of relaxation in today's fast-paced society. Through personal anecdotes, the speakers illustrate the universal need for self-care and moments of peace amid the challenges of work and parenting.
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