29:[Self Help] Carrots & Sticks - Ian Ayres| 3 Keys to use commitments to get things done
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
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Stick or Carrots and Stick?
We're willing to give up a much higher reward in the future for immediate gratification. People are willing to do more to avoid losing $100 than they are to work to gain $100. Stick puts that money, that potential loss to work for you. And it actually uses another psychological result that losses loom large.
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