
Inside B2B: What sales needs from marketing
The Marketing Week Podcast
00:00
Putting the Customer Back at the Centuries
Marketing is about listening, and it's not about talking. You've got to be a good company to work with - easy to interact with. And you only do that by having an impact, a positive impact, with your customers. We should always take that focus, because a sales process starts much earlier than we think. People looking web site when they've got a real need. They don't just browse around,. cause there's so much information after nobody's got time just to have a look around. The odd person might, but it'sin one in a million. So i'm keeping all of this a customer focus, as is, at the forefront of everything t at we
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