How to Position, Monetize & Sell Your Expertise with Rochelle Moulton
The Recognized Authority
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Monotizing
The first five chapters are basically how to position your yourself and your authority business. Then the monotizing says, ok, given this positionig, what's the best way to optimize? And i' just give a simple example. Let's say that you really want to a to serve a market that doesn't have really big pockets,. Like pet shop owners or something like that. Once you get into that, then you have to decide how to match the pricing of your products and services to your reputation. You can create different products. Maybe you'll add a membership service where you've only done one thing so far. But sometimes maybe you need somebody to take a little look and say,
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