2min chapter

Marketing Against The Grain cover image

Argument Alert!: New Game Double Down, Table Stakes and Kill

Marketing Against The Grain

CHAPTER

Stubble Down, Table Stakes, Kill Sales Lead

"I would double down on product produclate growth. I would table stakes marketing and i would kill sales lead," he says. "Sales is amazing at getting somebody who has awareness, has consideration in everything already over the line to adopt a product", but they're not right people to open partilly because their emales get ignored. 'It's just society his evolved to tune out salespeople much more than they have product experiences'

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