5min chapter

You Are Not So Smart cover image

301 - Cognitive Dissonance - Part Two

You Are Not So Smart

CHAPTER

Intro

This chapter explores the concept of cognitive dissonance and its psychological significance, inspired by Leon Festinger's 1959 study on cult members faced with disconfirmation of their beliefs. It illustrates how people often hold onto their convictions despite conflicting evidence, revealing a key aspect of human behavior.

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