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EP 57: Brian Halligan (Co-founder, HubSpot) - The Path to Building a $20B Business

The Logan Bartlett Show

CHAPTER

The Evolution of Marketing Leverage

In 2006, prior to that era, the people who had marketing leverage in the market, we grew up in marketing. And your success was very much about the width of your wallet. But as the internet came on and people stopped subscribing to magazines and started subscribing to blogs, you could gain a lot of leverage quite quickly.

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