The Evolution of Marketing Leverage

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In 2006, prior to that era, the people who had marketing leverage in the market, we grew up in marketing. And your success was very much about the width of your wallet. But as the internet came on and people stopped subscribing to magazines and started subscribing to blogs, you could gain a lot of leverage quite quickly.

In the 57th episode of The Logan Bartlett Show, HubSpot Co-founder Brian Halligan joins to discuss his near-death experience, building a $20B company, and how Apple and Grateful Dead have influenced HubSpot.

(0:00) Intro

(2:15) Snowmobile Accident

(15:36) HubSpot Going Public

(26:57) Inbound vs. Outbound

(32:54) HubSpot vs. Salesforce

(39:10) iPod Influence

(43:10) Grateful Dead and Black Licorice

(58:01) HubSpot Culture

(1:04:44) Learning from Mistakes

(1:11:02) Brian’s Schedule

(1:14:45) Climate

Mixed and edited: Sam Dewees

Produced: Rashad Assir

Executive Producer: Josh Machiz

Music: Griff Lawson

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

🎙 Listen to the show

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-logan-bartlett-show/id1606770839

Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg

🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1

Follow on Socials

📸 Instagram - https://www.instagram.com/theloganbartlettshow

🐦 Twitter - https://twitter.com/loganbartshow

🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow

About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.