Tobi Lutke: A Startup Founder Arming The Rebels Against Amazon
Pattern Breakers
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How Did You Reach Your Goals?
i think the most important thing that happened is the moment we took outside capital. We brought on a grat marketing leader, instead of having to figure us out all ourselves. And ar er, we managed to get the word out that people went through muring and then it all kind of happened together. I'm going to be nonpeneuperal about what i'm going to do by way of interepretation. That's like saying aunt bineship is the thing that people do in a real word. In fact, that's actually wan a thing that people have been doing for much, much longer than people realize. The exchange of goods is a really important thing that
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