The Importance of Personality in Brand Design

It's hard to leave something that you feel is part of your identity. So I no longer feel as passionately about it as being a part of my identity, but that doesn't mean I leave just yet. It becomes a bigger challenge to work out where to go than to keep on going. When we think about the aspects Margot's been talking about with voice and volume and vulnerability, when we work with UX, we talk about how the people centric or putting the user in the community. But when it comes to brand,  we apply brand guidelines,. We follow tone of voice and all these kind of things. There's stuff we refer to as part of our designing. And