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Mastering Customer Communication in Trades
This chapter highlights the critical role of effective communication in converting potential customers, focusing on text-based follow-ups and automated campaigns to enhance customer relations. It discusses the evolving landscape of online sales in the trades industry, emphasizing strategies for improving lead conversion and ensuring customers are aware of the full range of services. By advocating for a unique business personality and timely responses, it illustrates how modern communication methods can significantly boost customer engagement and satisfaction.