2min chapter

Uncensored CMO cover image

Selling Uncommon, the death of advertising and a British original - Nils Leonard

Uncensored CMO

CHAPTER

The Importance of Uncommon

"I actually started to feel, for the first time, five, almost six years in, that our ambitions, it was going to take us too long," he says. "We weren't able to flex our muscles the way we wanted to." He adds: "It just didn't strike us as five years in an appropriate thing to go and do" It feels a really healthy part, you know, part of the journey to be in".

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