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Tom Evans | Pro Ultrarunning Playbook, UTMB 2022, Trail Running Teams

Singletrack

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The Precarious Relationship Between Sponsors and Brands

I follow a bunch of Red Bull athletes one that comes to mind is Johnny Collinson he's a pro skier and he's been injured a lot over the past four or five years. I often see him at Red Bull's facilities doing all of these recovery activities but in my view the sponsored athlete relationship with brands can be very precarious. Can you talk about your relationship with these brands through the injury was it a supportive one where you were you nervous at all?

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