171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session
GTM Live
00:00
Google AdWords
Almost every company overspends on google by somewhere between three and ten x. The reason is because they don't know how to create demand. And so they just push capture demand channels waigh farther han they need to go. They create metrics that help them feel and justify that, like number of e book down loads.
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