What if There's Not Enough Case Studies on Your Web Site?

If you're talking about a 50 dollar price point for a product, how do you boot strap a sales effort around that? A lot of founders think whatever they have is never enough to get people to buy. Ah, if you go on the wayback machine for clever dot com, from 20 12, we didn't have any case studies or customer testimonials. They were like, oh, finally someone's built a solution to my problem. I will run through walls to get it. So one more time, when youre wai is to do sails first resource.