E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More
OPERATORS
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The Importance of MMM in Organic Search
The world is so freaking complex that you can't simplify it easily into numbers. The most meaningful thing that drives search volume for us is TV ads. Facebook just wants credit for that. That's why they're building, or pushing MMM so hard. This is what we all live in a very multi-channel type of universe.
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