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14min chapter
Gabe Lullo: Integrating Technology and Personal Touch in the Evolution of SDR Roles
Make It Happen Mondays - B2B Sales Talk with John Barrows
Building Relationships and Personalized Outreach
They discuss the role of SDRs as intermediaries between marketing and sales, emphasizing the importance of engagement, relationship-building, and personalized outreach. They introduce the concept of 'bursting' and emphasize the need for SDRs to stand out from automated messages.
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