
RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24
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Do You Think Marketing Should Write Sequences for Sales or Should Sales Own That?
In a startup, do you think marketing should write sequences for sales or should sales own that? If I was a single marketer in a company and they had 10 salespeople, they had four sales leader, three AEs and six SDRs. And the CEO came over to me and said, hey, our SDRs aren't performing. We need someone to write the sequences for sales. I would quit on the spot.
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