What's the Difference Between Values and Product Principles?

I suspect a lot of the folks listening will have already a set of company values. How do you think about sort of values a company might hold versus the product principles? What's the difference? Where's the trading line? Yeah. So the kind of distinction that I make and there's definitely a little bit of overlap between, you know, what's the value and what's the principle to kind of like start with the problem.