Do We Understand the End User and the Consumer?

The mix vigual and physical allows us to tell more compelling marketing stories. When you think about using video to show how, you know, products could be put to work, that's exciting and really powerful. But at the same time, if it's misused, i it is confusing to consumers. I man, go look at almost any b tob web sit o these days and try to make sense of what they're product is. Makes a lot of sense and sounds a probably more simplicitic than it isan executing or putting it into practice, rob, but a, i wont know.