How to Sell Against a Diverse Group

The company's focus on multifamily is a real strength that we absolutely sell against some of the more diversified groups. When times are good, like they've been since 2012, it's a wonderful thing to do to be a public company. But when times are down, you're in a mad scramble where, you know, how am I going to show that growth? The cyclical industry allows us to be aggressive around gathering the right talent and also invest in meeting events.