Episode 264: Ecommerce Branding with Abbey McGrew
UI Breakfast: UI/UX Design and Product Strategy
Wayfarer's Focus on E-Commerce
I started Wayfarer in 2016 and it was probably three, four years before I really decided to niche down into working with e-commerce brands only. Once I worked with my first couple of product-based businesses, like skincare brands or a food brand, I just instantly fell in love getting to create the full product experience. That just really excited me and I knew that those were the projects that I was going to do my best work moving forward because it's what excited me most.
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