#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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WeChat: A Social Media Platform for Hotels in China
I love the idea of WeChat Kevin. Is that part of your relaunch? Or do you already have that WeChat proposition for a while? Or I'd love to just learn a bit about that side? Yeah. So we already have a pretty active WeChat official account. Most of our Chinese hotels, well, all Chinese hotels have their WeChat accounts. They trust each other a lot more than they trust anyone outside. That's right. And social commerce is a big focus, I would say, for our China marketing team, right?Yeah. It's quite extraordinary how it's been built. Everything is in WeChat. You never have to leave one app to go to
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