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The Devil is in the Details: How Torchys Tacos Founder Built His Empire with Mike Rypka

Entrepreneurs on Fire

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Building a Taco Empire: Branding, Culture, and Mentorship

This chapter highlights the remarkable rise of a taco restaurant chain while sharing the personal story of its founder. It emphasizes the significance of branding, customer connection, and the role of mentorship in achieving entrepreneurial success.

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