#351: Loyalty and The Magic of Marketing with Rory Sutherland
Let's Talk Loyalty
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The Importance of Relational Capitalism
When we buy frequently from someone, the nature of the relationship implicitly changes in a way that economists don't notice. To some extent, you could say that brands are, at some level, the benefit of the doubt. That's what a brand gives you, okay? If you remove this, you're destroying in many ways brand value. I just find this so interesting because it's such an interesting area where actually capitalism as it evolved in homo sapiens is very different to economic models.
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