3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Matt Young - Using Customer Feedback to Make Better Decisions

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

How to Know When You've Reached the 80% Mark

We work in a kind of unusual methodology and product development. We do our research upfront to decide that it's worth investing either two or six weeks on a thing. And then we measure at the end how people react to the thing that we've done. If you get crickets, you might have solved the wrong problem or it might be terrible. It's rare that you don't want to make the assumption that you just nailed it.

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