The Customer Experience as a Whole

A customer experience as a whole. It's that brand experience you have with a company overtime. So it seems like it's a collection of journeys, like not just a single user journey. Kind of even higher level than that, if you'reat kind of like zomaut or, i know, at least in our journey mapping class,. We often talk about the scope, and how you have like your paper nd scope, which is like super low level. You can kind of see everyone's desks or whatever. And then you go up to like  a seven, forty seven airplane, and you're not going to see notes, you're not even going to see buildings.