5min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Analyzing Amazon's Sales Strategies and Consumer Behavior

This chapter explores the primary factors fueling Amazon's online sales surge, with a significant focus on improved delivery speeds and cost-saving initiatives. Additionally, it emphasizes the role of Amazon Prime and special events like Prime Day in shaping consumer purchasing habits.

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