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#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
Creator Science – Learn from today's top content creators
The Big Y Exercise
At Sage, we start our whole planning process with what we called the big Y exercise. I think it's really important not just to do the thing, but to ask, why are we doing this? What's the outcome that you're trying to create? So for example, if a client came to us and said, I really want to pink elephant, I'd be like, interesting. And then using that to create an event and an offer that you're really going to love.
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