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The Great Flattening: How AI Is Reshaping Teams and Management

Business Lunch

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Transforming Marketing with AI and Talent

This chapter explores the evolution of marketing departments through the strategic integration of exceptional talent and AI technology, highlighting the 'pancaking' approach. The discussion emphasizes the importance of identifying top performers and how AI can enhance their contributions without necessitating management roles. Additionally, it covers value engine mapping as a tool for optimizing processes and maintaining transparency during the transition to AI-enhanced workflows.

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