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Fast Food Innovation
Motley Fool Money
The Challenges of Commercialization and Reproduction in Fast Food
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The challenge is actually hitting on that cult favor, right? Because those are few and far between. New menu items are really the lifeblood of restaurants. They're mini food factories that are essentially manufacturing a food item. And so you almost look at these test kitchens and even the kitchen in the back of the house at a restaurant as a sort of a mini factory in a way,.
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