Complex Products Require Guided Adoption

Let's cut through the noise about AI “replacing” Customer Success.

The truth? AI will make CS teams more valuable than ever.

Here’s why: CS owns the value realisation journey, guides customers through complex change, and in a world where pricing is tied to usage, CS becomes the heartbeat of revenue.

If anything, the rise of AI is forcing CS to evolve from support to strategy, and that’s exactly where it belongs.