EP 136 | Scott Singerman - Inside Mixpanel’s retention driving partnerships programs.
CHURN FM
00:00
Is Wall It?
The way you think about retention and customer value is different when you have a three year horizon versus a one year horizon on a contract. A plan also, as a technology was really conducive to starting with a small use case and then expanding to another use case. So i don't think we thought about churn, like a customer just not going to use the tool. In turn, we thought about expansion in more of that net retention than we actually thought about gross retention.
Transcript
Play full episode
