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How to 10x A Boring Business With Marketing | Codie Sanchez (#140)
Marketing Against The Grain
How to Interact With Your Community
Sally Kohn: I'm not the best marketer because I think from my perspective, I'm just like, shut up. Don't make me feel good. Just tell me how to do the thing. And so one of the things that we do increasingly with our communities is kind of like before I record,. We have an avatar that we call working John, which is basically, I think back to me. So what was I doing when I was working a nine to five and we built out this avatar of like, okay, you're in your job, you don't love it, you feel trapped, you want to do the next thing.
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