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251. Driving transformational behavior change at scale

Inside the Strategy Room

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Driving Transformational Change: Actions and Stories

This chapter emphasizes the importance of concrete actions over vague slogans in driving organizational change, highlighting the role of personal narratives or 'change stories' from frontline workers. It discusses strategies for fostering behavioral change, such as role modeling and structured accountability, while addressing the challenges faced in professional services. The dialogue also introduces an influence model with key levers to facilitate successful transformation across all levels of an organization.

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