How to Measure the Impact of Feedback on a Product

Gura is investing more in working with product teams to help them measure the impact of what they're actually shipping. Once we ship it it's up to us to implement feedback contextually and ask users if we got it right or not so that's a very different use an application of feedback where the insight there isn't necessarily what new things should we work on but it's did we get it right. The other part to all this is if you ever tell us something and give us feedback frankly it's rude that we don't respond and tell you what we're doing about it, he says.