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Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)

In Depth

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The Impact of Personalized Engagements at Trade Shows

This chapter highlights Retool's innovative approach to trade show marketing, focusing on personalized demos instead of traditional volume metrics. Their strategy not only elevated brand awareness but also delivered impressive returns, encouraging ongoing participation in industry events.

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