The Twitter DeSaster and the Surgeon General’s Social Media Warning
Pivot
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Social Media, Public Health, and Branding Dilemmas
This chapter explores the Surgeon General's role in addressing public health issues related to social media, focusing on accountability and regulations to protect vulnerable users. The conversation also critiques the recent rebranding of HBO Max to 'Max', analyzing the implications for brand recognition and corporate identity. Through discussions on TikTok's regulatory challenges and corporate branding missteps, the chapter reflects on how these issues influence public perception and cultural landscapes.
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