5min chapter

Marketing Against The Grain cover image

Be The Most Interesting Brand In Your Market with Ross Simmonds

Marketing Against The Grain

CHAPTER

Yugelebs

Yugelebs is a real case study of how to build a more decentralized brand and intellectual property overtime. There's so many different things that you can do now with the ip. Now they are like, oh, i've got this asset in front of them. The opportunities are just in wild I thinkYou bring up a really good point of view on what we should be looking out for when it comes to social media. We're going to see people just never had these creativity opportunities before. You have to be ok with that as a part of your investment into this type of space.

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