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9min chapter
Ahren Lehnert - Principal Taxonomist at Nike
Knowledge Cast by Enterprise Knowledge
Navigating Taxonomy in Tech
This chapter explores the consolidation trends in the software market focused on taxonomy and ontology management, highlighting the evolution from limited choices to a diverse range of tools. It emphasizes the strategic importance of effective taxonomy in e-commerce, discussing how it impacts revenue, customer engagement, and the challenges of measuring ROI.
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