
Ahren Lehnert - Principal Taxonomist at Nike
Knowledge Cast by Enterprise Knowledge
00:00
Navigating Taxonomy in Tech
This chapter explores the consolidation trends in the software market focused on taxonomy and ontology management, highlighting the evolution from limited choices to a diverse range of tools. It emphasizes the strategic importance of effective taxonomy in e-commerce, discussing how it impacts revenue, customer engagement, and the challenges of measuring ROI.
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