How to Avoid Being Misunderstood

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The third step then is to really get at this granular set of needs statements. And so for every step that you've uncovered in the job map, you would then ask people at the next level, what are you trying to achieve and what are you wanting to avoid? "What I'm trying to achieve is to figure out what situations I find myself in that this misunderstanding occurs," he says.

Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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