The Risk Reversal Element

I noticed an auto dealer the other day and infinity dealer here. I noticed a sharp change in their TV commercials. It's just interesting that they're running a TV commercial that says almost nothing about the car, but is entirely about the service after the sale. So there's that whole the technical term for all this is waiting. How much weight do we put on product, how much weight you put on service? Does the bonus drive the sale, etc. All of those risk reversal issues.