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In this episode, Armand and Nick break down 8 of the toughest, most painful negotiation battles theyâve ever faced â and the exact moves that helped them win (or lose) those deals. From wild buyer tactics to massive pricing mistakes, youâll learn how to hold the line and close like a pro.
đïž ACTIONABLE TAKEAWAYS
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Anchor high, then shut up: Start with a bold number and let the buyer be the first to speak â youâll often land a better deal than if you start discounting yourself.
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Always get the âfull and final ask: Force buyers to put all their requests on the table at once so they canât chip away at you with 5K here and 10K there.
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Flip the polarity by walking away: Instead of acting desperate, suggest the buyer take the competitorâs deal â this creates FOMO and often gets them to come back to you.
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Never give a discount without a deadline: Tie every concession to a firm timeline or commitment â otherwise, you lose all your leverage and the deal drags forever.
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